Production brief and assessment criteria

THE BREIF: A promotional package for the release of an album, to include a music video (large task), together with a website for the band/artist and a digipak for the album's release (smaller tasks)

INDIVIDUAL BLOG - MUSIC VIDEO - DIGIPAK - ARTIST WEBSITE - MULTIMEDIA EVALUATION

There are 3 assessment objectives ("AOs")

AO2 - 20 marks
Application of knowledge and understanding
show how meaning is created
may be excellent/competent/apparent to a satisfactory level as demonstrated in all areas of assessment


AO3 - 60 marks
Ability to plan with detailed evidence
Discussions and revisions
The journey of the production
Sense of branding across 3 products
Appropriate use of technology in making meaning apparent for the viewer
Digital creative tools are used
Creative critical reflection
May be detailed/excellent/competent/satisfactory

AO4 - so marks
Ability to undertake and apply appropriate research - evidenced in detail on the blog
examples, conventions, audience, institution
May be excellent/relevant/competent/satisfactory

The mark scheme pt.1

the mark scheme pt.2

the mark scheme pt.3

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The 4 Evaluation Questions




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