This is my first very rough cut, it's only the Heathers/Alice in Wonderland series of sample scenes. The whole thing will be cross cut with performance footage, and the rest of the song will be included.
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Feedback:
- look at making alternative cuts for different audience ratings - as it currently stands the violence and puking scene would make it an 18, which isolates a large portion of the target audiences
- the colours are really quirky and cool, try using colour masks to make them pop
- its bizarre, wasn't totally understood by everyone - I'm ok with this as according to theorist, Vernallis, music videos are too short to contain a real narrative
- The Heathers and Alice in wonderland was picked up on by a particulalry pop-culture savvy 15 year old, though the rest of the teenagers didn't catch the Heathers, the adults did
- when the red and yellow Heathers give each other "the look" it really works
- the phone call isn't totally understood, but this is purposefully polysemic and more of an intertextual reference to other iconic music vids which have used them (e.g. Duran Duran's Rio), maybe try and work Aem's speaking into the audio
- More cutting to the beat needed
- the yellow heather putting the tic tacs in Aem's mouth doesn't really fit
- the shot of the red top hat carrying the dummy looks awkward - you can see the street behind
- Some wanted to see more shots of the other characters
- limit the amount of shots where you can see the street and houses
- not all the shots of them carrying the set are necessary
- overall positive reaction to the idea and aesthetics though, one person compared it to Adam Ant's aesthetic and psychedelic nature, which is fab to hear
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